LO1 Task 3 - How social media products are used for advertising and promotion

Instagram

Advertising on Instagram has recently started to get popular as you can see here there is donate buttons for the charity and it is a sponsored advertisement. If you choose to click on the post it will take you to the homepage of the site, if you like it your followers are able to see in there feed and also can choose to like this. This is mainly displayed in the explore page.

We can see here there is a big green sign saying donate now this is allowing people to Donate via A click of a button, they have made it big and bold so you almost can not miss it. Since this advert is sponsored it means that the creator of the page has paid Instagram to upload this so all users can see.

You can comment on this post and tag your friends in to see this. However u can also write bad reviews and Good reviews beneath this so it does not always look good if people write negative comments beneath this.


Facebook

Here are some sponsored posts on Facebook, this means that the company has paid Facebook to advertise this on their website. These adds usually appear when you are scrolling down Facebook. The adds usually are similar to what you have been surfing online for example the above add says create your own store, if you have been searching for jobs or checking out stores to buy this would come up. The add on the right is about accessories this means if you have been searching for gadgets and tools for your phone then this add will appear in your feed. As you can see also on the right of the first picture there are recommended pages which means you should like them, these usually appear if you friends like the posts or you if you have liked similar pages.

You can share all of these to your friends or if you like these all your friends are able to see in their recent feed. However you can only share these if it is not protected by the creator of the post.

You can comment, like and share the advert to show your appreciation of the post. However bad comments can make your post not look as eye catchy, good comments make it stand out and more people get to see it.


Snapchat

Advertising on Snapchat is usually for the professional and well known businesses such as Sky news, Daily mail and Yahoo news.  These Companies below all pay snapchat to promote their own businesses. However promotion on snapchat is not as popular as it is on Facebook and Instagram as it is easier to share it to more people.

You can share these posts to your friends on snapchat through messages for them to see the posts, but again it is not as popular since these advertisings are relatively new they were first introduced in 2015.

You can comment on the post to your friends and share it with them. Usually famous celebrities use this application as it allows their fans to see them in daily life and what they get up to when they are not doing their profession. This is another way of promotion for them.

LO1 Task 2 feedback sheet

LO1: Task 2 - Facebook, Snapchat and Instagram: Analyse positive and negative social effects of social media products

Snapchat
















Facebook

Instagram 

LO1 Task 1 Feedback sheet

LO1 Task 1 Analysing media products (Facebook)

Facebook – 

Purpose:
This is a social online networking service, where users can message people and friends from all around the world express their views and opinions and even upload pictures for all of them to see. A man named Mark Zuckerberg invented this social app. Since august 2015 there have been 1.8 billion monthly active users.

Content: 

Facebook allows its users to upload there own personal content to the internet weather thats images or personal statuses for friends and family to see. However in recent times videos have started to get popular on this social media site too. Facebook also allows famous celebtrities to promote themselfs as they rise up.

Target Audience:
Facebook in recent times has been used by almost everyone across the world even people ranging from ages to 13 - 90. There is a minimum requirement to sign up for facebook and that is 13 years old. From this age rating we can see that 18 - 25 use facebook the most at 86% and over 45 year olds use it the least at 15%.

Sources:
Facebook advertisies on its site this is how it gains its profit as there is always adverts in corners and if you click on games they automatically invite friends. Also there are many investors in facebook which still allo

Legal/ethical issues:

With many social media sites there are many legal and ehical issues as you would expect. Many fake profiles are created, the most common is of fake celebrities as people pretend to be them, many issues can arrise from cyber bulying too and online trolls.

LO1 Task 1 Analysing media products (Instagram)

Instagram – 

Purpose: Instagram is an online mobile photo sharing and video sharing network service which allows users to also text. It was created by Kevin Systrom and Mike Krieger in 2010. In 2010 the app had 100 million active users and 2 years later in 2014 they had 300 million users it rapidly gained popularity.

Content: 

Instagram allows its users to upload there own faviroute images and videos for there followers to see. Users are able to like and comment on the image or video which has been uploaded. You can even Direct message people on the app. Instagram also is another platform which allows celebrities to promote themselfs on.

Target Audience:

Instagram is aimed at teenagers from 13 years old this again is the minimum requirement. As you can see from this image millions of people use instagram daily. The most popilar usage is from people ages 18-24 and more females use this paticular application. The least usage is from ages 35-44.

Sources:

Instagrams main source is from advertising which can appear in the corner of your phone screens it also has many investors so therefore it gains money from there to keep running.

Legal/ethical issues:

With many social media sites there are many legal and ehical issues as you would expect. Many fake profiles are created, the most common is of fake celebrities as people pretend to be them, many issues can arrise from cyber bulying too and online trolls.

LO1 Task 1 Analysing media products (Snapchat)

Snapchat – 

Purpose: This is social app for both android and iPhone where users can send videos and pictures of what is going on in their daily life to all their contacts that have Snapchat. Two men named Bobby murphy, Evan Spiegel in September 2011 the initially started on the project at the university in Sanford. In May 2014 it was recorded that users were sending 700 million photos and videos per day.

Content: 

Snapchat allows users to send 10 second snaps and videos to there family or friends. You can even text friends from there and writing mini captions to show what your doing. Being allowed to put it on your story shows all your friends what youve been up too recently.

Target Audience:

The Target audience is genrally for snapchat 16+ but there are many underage users who use this application too. As we can see more females use this application and the age range is a staggering 71 percent for 25 years and older.

Sources:

Snapchat is funded through investors and big companies, they are funded by some big names such as Yahoo and Benchmark this is because it is one of the top rising apps so it has gain many intrests.

Legal/ethical issues:

There are many legal and ethical issues starting from underage nudes being sent from teenagers who are not 18 yet, also sexting and hooking up is really common and there can be really un trusty worthy people who may screenshot the pictures and expose there ex partner it is almost a form of grooming, so you must be careful.