LO1 Task 1 Analysing media products (Instagram)

Instagram – 

Purpose: Instagram is an online mobile photo sharing and video sharing network service which allows users to also text. It was created by Kevin Systrom and Mike Krieger in 2010. In 2010 the app had 100 million active users and 2 years later in 2014 they had 300 million users it rapidly gained popularity.

Content: 

Instagram allows its users to upload there own faviroute images and videos for there followers to see. Users are able to like and comment on the image or video which has been uploaded. You can even Direct message people on the app. Instagram also is another platform which allows celebrities to promote themselfs on.

Target Audience:

Instagram is aimed at teenagers from 13 years old this again is the minimum requirement. As you can see from this image millions of people use instagram daily. The most popilar usage is from people ages 18-24 and more females use this paticular application. The least usage is from ages 35-44.

Sources:

Instagrams main source is from advertising which can appear in the corner of your phone screens it also has many investors so therefore it gains money from there to keep running.

Legal/ethical issues:

With many social media sites there are many legal and ehical issues as you would expect. Many fake profiles are created, the most common is of fake celebrities as people pretend to be them, many issues can arrise from cyber bulying too and online trolls.