LO1 Task 3 - How social media products are used for advertising and promotion

Instagram

Advertising on Instagram has recently started to get popular as you can see here there is donate buttons for the charity and it is a sponsored advertisement. If you choose to click on the post it will take you to the homepage of the site, if you like it your followers are able to see in there feed and also can choose to like this. This is mainly displayed in the explore page.

We can see here there is a big green sign saying donate now this is allowing people to Donate via A click of a button, they have made it big and bold so you almost can not miss it. Since this advert is sponsored it means that the creator of the page has paid Instagram to upload this so all users can see.

You can comment on this post and tag your friends in to see this. However u can also write bad reviews and Good reviews beneath this so it does not always look good if people write negative comments beneath this.


Facebook

Here are some sponsored posts on Facebook, this means that the company has paid Facebook to advertise this on their website. These adds usually appear when you are scrolling down Facebook. The adds usually are similar to what you have been surfing online for example the above add says create your own store, if you have been searching for jobs or checking out stores to buy this would come up. The add on the right is about accessories this means if you have been searching for gadgets and tools for your phone then this add will appear in your feed. As you can see also on the right of the first picture there are recommended pages which means you should like them, these usually appear if you friends like the posts or you if you have liked similar pages.

You can share all of these to your friends or if you like these all your friends are able to see in their recent feed. However you can only share these if it is not protected by the creator of the post.

You can comment, like and share the advert to show your appreciation of the post. However bad comments can make your post not look as eye catchy, good comments make it stand out and more people get to see it.


Snapchat

Advertising on Snapchat is usually for the professional and well known businesses such as Sky news, Daily mail and Yahoo news.  These Companies below all pay snapchat to promote their own businesses. However promotion on snapchat is not as popular as it is on Facebook and Instagram as it is easier to share it to more people.

You can share these posts to your friends on snapchat through messages for them to see the posts, but again it is not as popular since these advertisings are relatively new they were first introduced in 2015.

You can comment on the post to your friends and share it with them. Usually famous celebrities use this application as it allows their fans to see them in daily life and what they get up to when they are not doing their profession. This is another way of promotion for them.