Snapchat –
Purpose: This is social app for both android and iPhone
where users can send videos and pictures of what is going on in their daily
life to all their contacts that have Snapchat. Two men named Bobby murphy, Evan
Spiegel in September 2011 the initially started on the project at the
university in Sanford. In May 2014 it was recorded that users were sending 700
million photos and videos per day.
Content:
Snapchat allows users to send 10 second snaps and videos to there family or friends. You can even text friends from there and writing mini captions to show what your doing. Being allowed to put it on your story shows all your friends what youve been up too recently.
Target Audience:
The Target audience is genrally for snapchat 16+ but there are many underage users who use this application too. As we can see more females use this application and the age range is a staggering 71 percent for 25 years and older.
Sources:
Snapchat is funded through investors and big companies, they are funded by some big names such as Yahoo and Benchmark this is because it is one of the top rising apps so it has gain many intrests.
Legal/ethical issues:
There are many legal and ethical issues starting from underage nudes being sent from teenagers who are not 18 yet, also sexting and hooking up is really common and there can be really un trusty worthy people who may screenshot the pictures and expose there ex partner it is almost a form of grooming, so you must be careful.
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