Purpose:
The idea of my social app is allowing users to be able to review and talk about newly released films and also to socialise. Since usually you get to see professionals rank the movies but we rarely see the general public reviewing it so this app is aimed to give a normal persons opinion on the particular movie. Users are able to come into groups for up to 20 people to discuss with themselves and also write their own review whilst rating it out of five.
Content:
The main reason I have created this app is for users to view a rating of the film easily as with the amount of newly released films these days it is hard to choose which one you should watch. The app firstly has a homepage where users can search for newly released movie reviews, chat in groups with people, add friends and adjust their own profile settings. All of these features make the app easy to use and make the user feel comfortable as they are in control of everything they do which in this era all social apps need to have.
Target user and membership:
Users are able to create a free account and also download this free off the app store which is vital to gain popularity. Users are able to create their account with their email addresses or link their Gmail account to this which is really simple and fast to get going. Since it is easy to sign up users wont get bored as some apps take forever to create but this easy and hassle free sign up is very appealing. I have made my application a social media app because their are many professional film review websites out there such as IMDB but we rarely see the general public getting to review and discuss a new released film together. The target audience for this application will be 13 - 24 years olds of a ABC12 category this is because many of us watch films so it can access a large audience since films are a huge talking point. Also there is a theory of the digital natives since the age ratings of this app have all grown up in the digital native era they will be able to use this app easily.
Possible and revenue streams:
I have decided for my application within a week of its launch there will be a donation button where users can donate as much or as little as they like, also another possible revenue stream could be funding from the producers of the films themselves since we are promoting their film through our app. A future edition could be to have paid advertisements on our app in specific areas that sometimes appear.
Privacy and security:
My app will have a secured security lock so no user accounts are able to be hacked, the tight security will include users having to create their own security answers and their own accounts being linked to the phone, therefore if their is any security breaches the rightful owner will get a text message and they will be able to change their account. If a user has forgotten their password then they can simply click forgotten password and a email will be sent or a text to reset it which ever one is more convenient for the users. In terms of Privacy users have the choice of hiding some of their information such as birthdays or even profile pictures for their own safety.
Software:
To create my application I will use a site called Outsystems who pride themselves in a secure and reliable app coding. They are a premium and rapid app developing platform.The reason I have chosen this app creators is because it is simple and very professional it will allow my app to run smoothly and any updates needed to be added on in a later date. The graphics will also look amazing for a perfect user experience.
Information flows and how pages link:
There are only 4 pages on the app which are easy to click onto and move forward to, their is a homepage where the app begins, a chat page where users can talk among each other, your own feed page where you can see any of your friends who have posted anything about a particular film and finally the last page is a settings page where you can adjust your own experience of the app. The app must be able to respond fast and move smoothly for users to have a great experience. On the top left their will be a profile button on this whenever the users click that, it will take you to your own profile which you can adjust this will always be their on all four pages next to the logo.
User/Member needs:
Users must be able to access their account easily so whenever they leave their account the app will remember the user details and all of your past history on the application. Another key feature is the easy to upload pictures where users can upload their experiences, they will always be saved their for friends and yourself to see. I have made sure that the colour scheme has be used all the way through so that it looks professional and is memorable application, the logo stands out too and is eye catching.
Legal and Ethical issues:
Any legal and ethical issues will mostly be copyrighted images, I will make sure users read the terms and conditions which state that no copyrighted images should be used and they must agree to it before they sign up to an account. For the data protection I will ensure that I am using SSL security which is secured and any data that is in my app will be encrypted just like all the social media applications are to be safe.
Production Plan:
For my production plan I used a realistic time scale based on real life web developing professional suggestions.
After researching how much budget I will need for my development of app I have found out I need to have a budget of 20k to develop this app to the way I want it and to be able to compete with other apps. Realistically it will take up to 10 months with full planning I think this App will be able to be launched in December 2016.
